Hospital Management from Service Sector Perspective 2016 by Ashvini Arun Vora

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Single Colour/ Soft Cover/ 1/e, 2016/ 5.5" x 8.5"/ 250 Pages

  • An overview of hospital from service sector perspective.
  • Latest information about upcoming sector is dealt.
  • Clearly differentiates hospital administrations and hospital management.
  • Covers all the areas of customer-friendly management, from selling concept to marketing concept.
  • Deals with importance of human assets and shift of focus of top management towards employees.
  • Latest topics such as telemedicine, E-health quality tools, balanced score card, etc. are explained.
  • Profit centric hospitals pricing policies are deeply explained based on customer-defined values.
  • Deal with all the 7Ps (Product, Price, Place, Promotion, People, Physical evidence and Process) of the marketing mix, so that one can run the hospital as an industry.
  • It is a ready reference book for latest hospital management.
  • Provides an in-depth knowledge of quality model SERVQUAL model.
  • Meant for students and doctors.